When it comes to marketing, take it from people who have been there and done that. From successful entrepreneurs to famous actors and actresses, there are many people who have tried鈥� and failed. But then, they came back strong and achieved ultimate success.听
There are many lessons to be learned from those who have tried and succeeded before us. Check out these lessons learned from famous entrepreneurs and celebrities that you can apply to your business鈥檚 marketing efforts!
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Persistence is Key
Getting it right on the first try is rare. Many entrepreneurs didn鈥檛 make it big with their first business idea or their first audition. Lucille Ball was 40 years old when she landed I Love Lucy. Morgan Freeman didn鈥檛 get his big break until 52 years old. Before Vera Wang was a renowned fashion designer, she wanted to make it as a figure skater.听
The Takeaway: Don鈥檛 be discouraged if your marketing efforts don鈥檛 work on the first try. Keep tracking the success and keep trying to improve. If something epically fails, consider why and pivot for next time. Remember that it takes on average of seven to 11 times for somebody to recall a brand. You鈥檒l need to reach your audience in multiple ways with consistent messaging, talking about your company鈥檚 value.
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Don鈥檛 Be the Smartest Person in the Room
鈥淚f you鈥檙e the smartest person in the room, you鈥檙e in the wrong room.鈥� While it remains unknown who first coined this saying, it has been attributed to people such as Lorne Michaels, television producer and screenwriter. It makes sense鈥攊f you鈥檙e the smartest person in the room, how will you learn and grow?听听
The Takeaway: Surround yourself with people who make your business better and who have traits that complement your weaknesses. On your next marketing campaign, get input from others you consider to be 鈥渟marter鈥� than yourself. Remember that asking for help is not a weakness, it鈥檚 a strength.听
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Don鈥檛 Be Afraid to Try Something New
Michael Jordan had mastered basketball, so what did he do? He moved on to baseball. Dwayne 鈥淭he Rock鈥� Johnson was a wrestler and football player before he got into acting. Mandy Moore began as a singer and then made her way into a successful acting career.听
The Takeaway: You鈥檒l never know unless you try. Just because you鈥檙e doing something the way it has always been done and you鈥檙e seeing success does not mean that you won鈥檛 see greater success with a new endeavor. Don鈥檛 be afraid to try something new! You can always return to your roots.听
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If you鈥檙e looking for a sign to try something new, this is your sign! Remember that you can always pivot. Get input from marketing experts around you, or seek the help of professionals if you鈥檙e not sure where to start. Just because you don鈥檛 succeed on the first try, doesn鈥檛 mean it won鈥檛 work out. Keep at it, and your marketing efforts are sure to flourish!
